A vacation raffle. A silent auction. A selfie booth. A jackpot. A jar of jingle bells, every one of which ends up on a child's handlebars. And two wishing trees hung with ornaments that families take home. These are the things people wander over to, queue at and spend money on all day long.
Sponsor one and it works twice over. Your sponsorship buys bikes the moment you pay it — then the attraction itself runs all day with your name on every ticket, bid sheet and photo print, and raises more on top of what you gave.