Nobody builds bikes for six hours without stopping.

Three hundred people, 10am to 4pm, and five places the entire room passes through — the cocoa café, the hydration station, the BBQ line, the bar where the day winds down, and the table where the bake-off gets judged and called from the stage. These are where people stop, queue, talk and take photos. Put your name on one and it's the logo everyone sees five times before lunch.

And it's the easiest sponsorship on the floor to say yes to. We set it up and we staff it — you don't bring people, you don't bring food, you don't run anything. Every stand is $250.